Want to know how successful your marketing efforts are and how your business is doing? Look no further than your website metrics. There are more than a handful of metrics to stay on top of. When you know how your tactics are measuring up, you can make strategic decisions to grow your business.
1. Total Visitor
It seems so simple, but many business owners have no idea how many people visit their blog or website on any given day, week, or month. Every marketing effort that you implement should ideally impact your visitors. If your visitor number isn’t growing and changing, that’s something to take a deeper look at.
2. New Visitors
Another “visitor” component to look at, especially within Google Analytics, is your new visitors versus your repeat visitors. Both of these pieces of information are important. You want your new visitors to become repeat visitors. You want them to come back to your site again and again, and to devour your content. You also want to generate new visitors because they can become repeat visitors. Leverage this information to help you set marketing goals and to drive your strategy.
3. Search
Google Analytics also provides search information. It tells you how your visitors found your site. This includes both paid and organic search. You’ll see four main channels including:
- Direct
- Referrals
- Organic
- Social
You can also see what links, keywords, and social sites generate the most results. This information can help guide you on how you prioritize your marketing efforts.
4. Bounce Rate
You’ll see this website metrics both in your autoresponder/email analytics, as well as your website analytics. A bounce is essentially someone who visits your site and doesn’t take any action. They land on your site and then they leave it. They don’t read anything, click on anything, or sign up for anything. Ideally, you want this number to be low. If you find that your bounce rate is increasing, you’ll want to explore where that traffic is coming from so you can fine-tune your marketing tactics and make sure you’re only attracting people who are interested in your products or services.
5. Website Metrics Conversions
A conversion is someone who has taken action. It can be people who have signed up for your email list. It can also be a sale. Conversions are website metrics that should be measured on many levels. They relate directly to your profits. To measure this metric in Google, you can set a goal within Google Analytics and track your results.
Analytics and website metrics are an essential planning tool. When you have the data at your fingertips, you can set better marketing goals and create a solid plan. You can assess progress and take steps to improve your results and ultimately your profits.
