Analytics – Tips for Using Google Analytics Effectively

Analytics

Using Google Analytics can feel overwhelming. Once you’ve created an account and added the tracking code to your website, the next step is to set up your dashboard. Google Analytics offers an extensive tutorial that simplifies the process of creating your dashboards (https://support.google.com/analytics/answer/1068218?hl=en). Once Google Analytics is ready to use, it’s time to start using…

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Email Data – I Know My Open Rate… What to Do With It?

Email Data

Email data, what to do with it? You gather metrics on just about every aspect of your marketing strategy and your business. You know how your Facebook efforts are paying off, you know which blog posts generate the most activity, and you know how to tweak a sales page headline to improve conversions. That’s the…

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Website Metrics to Measure the Success of Your Business – Here are 5

website metrics

Want to know how successful your marketing efforts are and how your business is doing? Look no further than your website metrics. There are more than a handful of metrics to stay on top of. When you know how your tactics are measuring up, you can make strategic decisions to grow your business. 1. Total Visitor…

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Google Webmaster Tools to Consider for Your Website

Google Webmaster Tools

Google Webmaster Tools (aka GWT) is one of the best ways that a business and website owner can communicate with Google while improving their website and their business. The tools help you, as a business owner, identify issues with your website and ways to make improvements. Like other Google tools (such as Google Analytics), GWT…

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Metrics – How to Use It to Really Grow Your Business

Metrics

Metrics provide a wide variety of information. Alone, many metrics can give your insight into your audience and their needs, goals, and behaviors. For example, a simple time analytic tells you how long each visitor spends on your website. Great, now you can use that information as a metric to keep people on your site…

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