Email Data – I Know My Open Rate… What to Do With It?

Email Data

Email data, what to do with it? You gather metrics on just about every aspect of your marketing strategy and your business. You know how your Facebook efforts are paying off, you know which blog posts generate the most activity, and you know how to tweak a sales page headline to improve conversions. That’s the…

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Monetizing a Virtual Event – How to Sell With Subtlety

What are the steps to monetizing a virtual event, in a subtle way, that is? What are your goals for your virtual event? You may wish to build your opt-in list, grow your brand, and you may be striving to drive traffic to your website. Whatever your goal, one of the options for any virtual event,…

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Constructive Feedback – How To Give One To Your Virtual Assistant

Giving constructive feedback is a bit of an art form. It takes the ability to balance both positive information and negative information into an efficient and productive message. Not everybody has the natural ability to communicate this way, but the good news is that they are skills that can be learned. And when you’re able…

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Product Development – Proven Product Creation Tips, Tactics, and Success Strategies

Product development and creation is a blend of art and science. There’s some degree of intuition and instinct involved, along with an ability to research, plan, and dig deep. The following five expert tips will help ensure your next product development efforts are strong. 1. Define Your Product Strategy Start by making sure you have…

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List Building Mistakes – Be Aware of Them So You Can Avoid Them!

List Building

Effective list building requires a strategic approach. In addition to creating a top-level opt-in, you want the actual sign-up process to be practically perfect. Each new subscriber is a potential new customer, which means sales and profits. Let’s take a look at the most common list building mistakes.   1. Out of Date Opt-In Your…

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