Website Analytics – Why Is It Essential for Marketing Success? Here are 7 Reasons

Website Analytics

Website analytics is very important. Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You can make assumptions, but you don’t have to do that. It is better to use facts to ensure that your efforts aren’t a waste.

Below are 7 of the more important reasons why website analytics is essential for your marketing success.

1. If You Can’t Measure, It Doesn’t Exist

When you set goals, they should be something that can be expressed in numbers: clicks, page views, sign-ups, buys and so forth. You can even assign values to conversions so that Google Analytics tells you what a particular conversion is worth to you without you having to leave the system.

2. Helps You Get to Know Your Visitors

You probably set up a certain idea of your audience before you even started your business. You created marketing materials based on your ideal audience and it worked. But, can it work better? If you dig deep into your audience’s demographics (especially the people who have converted), you most certainly can.

3. You’ll know What Content Is Most Important

When you set up analytics you can see what blog posts, articles, and other content is getting more traction. You can see views, comments, and more, which can help you judge better what type of content you need to create more of.

4. Website Analytics Lets You Understand Top Referrers

Using the data you collect, you can find out who/what is sending the most traffic (converted traffic) to your website. This is useful because if it’s one particular person (like an affiliate) or one website, you can give them some extra love to encourage more of the same.

5. Helps You Study Your Competition

Nothing is more important outside of your visitors than your competition. You can learn a lot from your competition when you can get to know everything they are doing – including the keywords they use, the prices they charge for their products, and even their conversion rates.

6. Teaches You What Works for Your Audience

When you study your website analytics you can find out if the ideas you’ve had worked or not. Some will, some won’t. You can find out what works, optimize it and do more of it by looking at the data.

7. Enables You to Kill Projects That Fail

You don’t even have to allow projects to continue if the numbers show that they are failing all the way around. You can kill projects fast when you’re doing them online. It’s not like the old days when you had to let things run their course and watch your money go down the drain.

Running your business by the numbers is something that can really help advance it in ways that you may not have previously considered. It is imperative to learn about metrics, goal setting, and how to determine correlation because not everything is always as it seems when it comes to the numbers.

social media content planHow to Organize and Outsource Your Social Media Content Plan

  • Learn how you can organize and implement your social media content plan.
  • Let a strong virtual assistant and team take your social media content plan from concept to finished product.
  • This checklist will help you outsource all or some of the tasks required to launch your social media content plan.
Sign up with your first name and best email address below to get a FREE copy:

privacy We value your privacy and would never spam you