Opt-in… One advantage of doing business online is the ability to set up multiple sale funnels, which offer freebies and info, in exchange for the reader joining a mailing list. Setting up highly targeted opt-in offers, in order to grow your list, is the key to your success.
An opt-in offer is essentially an ethical bribe that you give your audience to make them want to provide their email address to you so that you can put them on your email list. The item or items used as the incentives are frequently called lead magnets. This is because, like magnets, they attract or draw your chosen audience or leads to your offer, which often involves a mailing list lead magnet.
You can add the leads, who opts-in to special lists, where they receive specific topic information designed to inform, educate, engage, and inspire them to take suggested actions. However, you will first need to create an opt-in offer that includes a lead magnet or incentive.
Lead Magnet Opt-in Incentives
When it comes to choosing an incentive for your offer, you have a wide range of options. Here are a few lead magnet content formats that are used widely and successfully to provide readers with solutions, info, and items they want and need most. In the process, your opt-in incentives serve as product samples to new leads, as well as help you to grow and maintain your potential customer base.
- Checklists
- Webinars
- Cheat Sheets
- Spreadsheets
- eCourses
- Short Reports
- Step-By-Step Guides
- Resource Lists
- Blueprints
- Printables
- Quizzes
- Apps, Plugins, Software
- Templates
- Whitepapers
- Free Graphics
- Free Trials
When selecting the format of the “solution” or information you provide in the opt-in offer, choose the format that best serves your purpose and solves the problem for your readers. You also need to make sure that your lead magnet is helpful, appealing, and it effectively accomplishes the goals you’ve set for the opt-in offer.
To be continued…
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