Website Analytics – Why Is It Essential for Marketing Success? Here are 7 Reasons
Website analytics is very important. Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You can make assumptions, but you don’t have to do that. It is better to use…
Key Business Metrics – Tips to Track and Improve Your Metrics
What are your key business metrics? Key business metrics is one area of business where most owners can benefit from improvement. Improving key business metrics ranges from tracking the right information to implementing new systems and technologies to stay on top of vital information. The following tips can help you improve your company’s key business metrics and…
Social Analytics – What are the Top Analytics to Track for Social Media?
Social analytics help you understand what’s happening within your business. It can tell you how many people respond to an advertisement or blog post. It can tell you what time of day your visitors prefer to visit your site, where they come from, and what tools they use to find your information. There are different…
Analytics – Tips for Using Google Analytics Effectively
Using Google Analytics can feel overwhelming. Once you’ve created an account and added the tracking code to your website, the next step is to set up your dashboard. Google Analytics offers an extensive tutorial that simplifies the process of creating your dashboards (https://support.google.com/analytics/answer/1068218?hl=en). Once Google Analytics is ready to use, it’s time to start using…
Email Data – I Know My Open Rate… What to Do With It?
Email data, what to do with it? You gather metrics on just about every aspect of your marketing strategy and your business. You know how your Facebook efforts are paying off, you know which blog posts generate the most activity, and you know how to tweak a sales page headline to improve conversions. That’s the…
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