Blog Metrics – What to Review and What They Mean

Blog Metrics

We’ve created a free blog metrics list so you know what to review and what the data means to your blog and your business. Check out the list of metrics below.

1. Visits and Unique Visitors

How many people visit your blog every day, and how many of those are first-time visitors (aka unique visitors)? This information tells you how well you’re doing at attracting your audience. So, look at the data relevant to your visitors including:

> where your visitors come from

> what actions do they take when they’re on your site

> where they go on your site

2. Page views

This is the number of pages a person visits when they’re at your site. The longer someone is on your site, the more likely they are to take action, including signing up for your email list or making a purchase. Also, explore

> where they click through to

> the specific pages that people visit most often

> where they leave your blog

3. Time on Site

How long do they stay on your website? This is a measure of engagement. Furthermore, look at:

> pages that people spend the most time on

> the pages they spend the least

4. Email Conversion Rate

How many visitors sign up for your email list? (You might also track how many of your subscribers convert to customers and which messages or posts have the best conversion rates.)

5. Sales

Track sales related to your blog content. Which posts generate the most sales? Which calls to action have the best conversion rate and results?

6. Search Rankings

What keywords do people use to find your blog and where does your blog come in terms of page ranking? You can use this information, along with visitor analytics, to help boost your search ranking. Moreover, you can also look at:
* Inbound links – How many sites are linking into your blog? How influential are they?
* Internal links – what links are clicked on most often and what do people do when they get to that page?

7. Authority and Credibility

Explore your outbound links. How many do you have? What are the most popular ones? How much attention does your blog get from experts and celebrities in your niche?


If you allow comments, take a look at which posts receive the most comments? The least? This is a measure of engagement.

9. Social Shares

If you support social engagement with a social share function, take a look at the platforms that receive the most use, the posts that encourage the most shares and engagement, and explore how you might increase this number.

10. Growth

Finally, take a look at your numbers over time. Ideally, things like engagement, traffic, clicks, and sales are all increasing. Track this information so that you can make month-to-month comparisons and know if you’re heading in the right direction.