Product launch planning, do you have it? Launching a new product or service is an exciting time. It can also be quite stressful. Planning your launch is something that many business owners misunderstand, underestimate, and unfortunately, make mistakes with. Not to worry. The following five expert tips will help ensure that your next product launch is well planned and executed.
#1 Advance Product Launch Planning
Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.
Read more – http://blog.hubspot.com/marketing/product-launch-checklist
#2 A Plan Helps You Feel in Control
I think pretty well every entrepreneur has these misgivings before a product launch. It doesn’t even matter if it’s your first product or your 45th — you want it to go off without a hitch. This is why product launch planning really helps.
The secret to keeping that negative self-talk at bay is to make sure you are well and truly prepared. And the secret to being well and truly prepared is to take the wisdom and experience of those who have gone before you and turn it into tools you can use to ensure your own success.
Read more – http://www.inc.com/larry-kim/the-ultimate-product-launch-checklist-infographic.html
#3 Scheduling
Any experienced product manager will tell you that an accurate product launch planning calendar is crucial to a successful product launch. Start by deciding on your desired launch date and work backwards to come up with a realistic timeline for all teams involved. The launch schedule should encompass each and every step you need to take to reach your goal, and your entire team should be aware of the schedule so they can prioritize tasks accordingly.
Read more – http://marketingland.com/7-key-elements-perfect-product-launch-134634
#4 Not Scheduling Effectively
Making your product launch successful means mapping everything out to the last detail. Dates, times, personnel, teams, tasks, functions, roles, projects — everything needs to be remembered, acted on, and capably managed. This is tough to do. There are a lot of moving parts to a product launch. It’s especially challenging for a growing business that is still feeling the difficulty of management and personnel issues.
Read more – https://blog.kissmetrics.com/10-product-launches-pitfalls/
#5 Launch Timing
Don’t worry if your product isn’t absolutely perfect at the get-go. “Don’t wait until everything is perfect to launch,” says Chad Halvorson, founder & CEO, When I Work, which provides employee scheduling software. “At the end of the day, you’re going to be able to make improvements to your product once you get it into the hands of customers and people in your ideal audience.”
Read more – http://www.cio.com/article/2937141/startups/9-tips-for-launching-a-new-product-or-service.html
An abundance of time, an attention to details, and advance planning can all help you feel both confident and in control of your next launch. Checklists, templates, and other tools can help you stay on top of your plan. Create your own, or use a checklist that’s been created for you. Leverage your resources and create a strong launch plan.
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