Sales Webinar: Do’s and Don’ts of Selling Your Products During Your Webinar

Sales Webinar

Hosting a sales webinar is one of the ways in which you can market your business today. We all know the four P’s of marketing: product, place, price and promotion. Using this marketing mix will result in a much better result than just focusing on one thing.  But, remember that there is a difference between promotion and marketing. Marketing encompasses all the different aspects of marketing, whereas promotion is just one aspect. Here’s how you can promote and sell your products during your webinar without making it too sales focused.

1. Create a Short Informative Sign-Up Page

One way to promote products to your audience is to promote on the backend, and the way you do that is to collect email address information when your audience signs up for your sales webinar or any webinar for that matter. Your title should be compelling and explain exactly what the webinar will provide to your audience.

2. Get the Format Down for the Sales Webinar

Your personal story should be first, no more than five or ten minutes. If you tell a story that shows how you overcame an obstacle, it will humanize you for your audience and open their hearts to your message. Deliver useful, relevant and actionable content for the next 20 minutes, teasing them about the offer you’ll be making to them later. Finally, offer fast action bonuses for people who act now on your offer, and don’t apologize for making the offer. You’re helping them and they deserve to hear your offer.

3. Add Scarcity to Your Offer

You can’t make the offer too open-ended, or people will sit on it and wait and maybe never act. Give them a time limit but include a lot of value in the offer, such as a special breakout Q & A session for fast-acting buyers happening just a few days from now. That will help your audience make their decision.

4. Describe the Products Completely

Proudly explain what they will get when they buy your product, including all the benefits available to them and the fast action bonuses too. This is your sales page and you want to give them everything, including overcoming any objections they might have to buying.

5. Send Buyers Directly to Checkout Page

When you’ve already made the offer and pitch, don’t send them to another sales page during the webinar. Instead, send them to a checkout page so that it’s faster and they will buy right then instead of reading the sales page again. You’ve already told them the benefits, they’re clicking to buy, and they want to buy. Don’t interfere with that.

6. Follow Up

You’d be shocked at how many people give many webinars and do not follow up with their audience after the event. Most of your sales are likely to happen in the days after the webinar. You may have one or two who take advantage of the fast action bonuses, but you’ll have more buy after the event if you follow up. Send a recording of the event; write up a post using the questions received during the event. Find ways to follow up and continue the conversation.


A sales webinar is one of the best forms of marketing that your business has ever seen. But, they only work if you learn how to do them correctly, by not being afraid to make your offer in a real, genuine way to the audience. If youíve given them a lot of great free content and whetted their appetite well enough, theyíll be relieved to get the offer.


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