USP – How to Find it? (Stand Out and Deliver: Your Captive Audience is Waiting Part 2)
USP, what is it? We first talked about Unique Selling Proposition or USP a few months back. You can read that first before delving into part 2 below… Finding your USP or unique selling position and the value you add to your customers might come easy for you or you might need some help. There…
Unique Selling Proposition – Why You Need One? (Part 1)
In business, especially a new business start-up, you don’t have the money or time to waste on developing an expensive marketing promotion. However, you need to capture your prospects’ attention immediately. You need a unique selling proposition (USP); one that captivates your audience. Many new business owners are struggling to find their unique selling position.…
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