Unique Selling Proposition – Why You Need One? (Part 1)
![Unique Selling Proposition](https://varecipes.com/wp-content/uploads/2019/12/VAR-LINK-USP-630x315.jpeg)
In business, especially a new business start-up, you don’t have the money or time to waste on developing an expensive marketing promotion. However, you need to capture your prospects’ attention immediately. You need a unique selling proposition (USP); one that captivates your audience. Many new business owners are struggling to find their unique selling position.…