Analytics – Tips for Using Google Analytics Effectively
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Using Google Analytics can feel overwhelming. Once you’ve created an account and added the tracking code to your website, the next step is to set up your dashboard. Google Analytics offers an extensive tutorial that simplifies the process of creating your dashboards (https://support.google.com/analytics/answer/1068218?hl=en). Once Google Analytics is ready to use, it’s time to start using…
Google Webmaster Tools to Consider for Your Website
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Google Webmaster Tools (aka GWT) is one of the best ways that a business and website owner can communicate with Google while improving their website and their business. The tools help you, as a business owner, identify issues with your website and ways to make improvements. Like other Google tools (such as Google Analytics), GWT…