Unique Selling Proposition – Why You Need One? (Part 1)
In business, especially a new business start-up, you don’t have the money or time to waste on developing an expensive marketing promotion. However, you need to capture your prospects’ attention immediately. You need a unique selling proposition (USP); one that captivates your audience. Many new business owners are struggling to find their unique selling position.…
Brand Your Business – What are the Do’s and Don’ts?
One of the most important things you’re going to do as a business owner is to brand your business. Your brand is a way to represent what your audience thinks, says, and feels about your products and/or services. Often, this has to be developed over time and is encompassed in not only the physical representation…
Social Media Tips to Maximize Its Benefits – Here are Four
Let me give you some social media tips. Do you have a presence on social media? Chances are you have a profile on a number of the top social channels. These channels include but certainly aren’t limited to Facebook, Twitter, Instagram, and LinkedIn. Just using these channels is a start. However, if you truly want…
Social Media – Its Importance to Brand Success
Social media often plays an integral role in marketing and business success. With so many people (both consumers and businesses) spending hours a day on it, it’s no wonder that social media marketing often consumes a large percentage of marketing budgets. The two big players here are Facebook and Twitter, though there are many others…
Product Creation Checklist – What You Need To Know Before You Create Your Product or Program
Product creation takes a fair amount of planning. It’s tempting to jump right in when you have an inspired idea and start creating. Wait. Before you get too far into your product take a step back and make sure you know who you’re creating the product for, how you’re going to position it, who your…
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