Let me give you some social media tips. Do you have a presence on social media? Chances are you have a profile on a number of the top social channels. These channels include but certainly aren’t limited to Facebook, Twitter, Instagram, and LinkedIn. Just using these channels is a start. However, if you truly want to build your business, there are simple social media tips and tactics you can embrace to maximize your efforts.
Consistency in Social Media
Social media efforts tend to be in fits and spurts. You get online, post, and interact when you can. However, the real key to getting the most from social media is to create a schedule and to stick to it. Decide what’s reasonable for you and your schedule and create a plan.
For example, you might decide that you want to post three times a week. Schedule those times into your day and create content in advance. Interacting daily by sharing and commenting is also a part of consistency.
Branding
Branding is about more than putting your logo on a post. Branding is about having a consistent message and a consistent voice. That needs to be communicated in your comments, your posts, and even in the content that you like and share. If you don’t know what your brand is, decide that before you create your social media strategy and plan.
A Strategy
Social media is a marketing tactic, and just like any other marketing tactic you want to have goals and a plan to achieve them. Your social media strategy can be focused on driving traffic, increasing sales, strengthening your brand and more. Choose a focus and build a strategy around it. Your strategy will include a content plan. What type of content does your audience respond best to? What do they need to know? What type of content and what topics will help you achieve your goals?
Last of Social Media Tips – Conversions
Finally, make sure that you have some type of call to action in your posts. These CTAs should reflect your goals and your strategy. For example, if your goal is to drive traffic to your website then each post should motivate readers to click through to your website.
These benefits aren’t difficult to achieve. Take some time to brainstorm your goals and objectives. Look at your existing profiles. What needs improvement? Where should you prioritize your focus? Once you have your plan in place, you don’t have to manage the implementation.
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