Social media often plays an integral role in marketing and business success. With so many people (both consumers and businesses) spending hours a day on it, it’s no wonder that social media marketing often consumes a large percentage of marketing budgets.
The two big players here are Facebook and Twitter, though there are many others to consider, including Instagram, Pinterest, and YouTube. The following statistics explore the reasons behind using social media as part of a company’s marketing strategy, as well as providing a look at the top two most popular social channels.
Social Media Benefits & Results
1. 64% of marketers are using social media for 6 hours or more each week. (Source)
2015 Social Media Examiner Weekly time commitment for social media marketing A significant 64% of marketers are using social media for 6 hours or more and 41% for 11 or more hours weekly. It’s interesting to note that nearly 19% of marketers spend more than 20 hours each week on social media. Read the full post.
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2. 71% of Internet users are more likely to purchase from a brand that they are following on a social networking site. (Source)
Digital Marketing has captured pace with the level of digitization in the current scenario. In 2015, digital marketing has become the need of any business. From marketing campaign to email and content marketing to social media marketing, Everything is becoming social. Read the full post.
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3. Marketers who engaged social channels registered a nearly 25% lift in conversions compared with purely organic social efforts. (Source)
As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??”
So recently I set out to document all of those “really??” moments by collecting compelling, action-able, and downright jaw-dropping stats about digital marketing. But instead of just dumping them all onto the screen and letting you sort through them like some disorganized yard sale, I tried to corral these facts. Read the full post.
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Social Media Twitter
4. 95% of brands tweet. (Source)
Twitter has been getting a lot of bad press since its earnings report. Is this a sign that you should stop your Twitter marketing? The short answer: No. Read the full post.
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5. Twitter achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%), including organic and paid search. (Source)
If there is something that should precipitate digital marketing decisions, it should be statistics. With reliable statistics at your disposal, making informed decisions in business becomes easier. What is required of you should be proper analyses of those data. On the other hand, if at all you are not leveraging on the available statistics, the chances of laying out effective digital marketing strategies become very slim. Read the full post.
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6. 82% of brands tweet 1-6 time per day. (Source)
The volume of tweets by major brands increased 11%, on average, between 4Q13 and 4Q14, according to a recent report from Simply Measured. Read the full post.
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7. 48% of brands replied to at least one tweet per day. (Source)
Recent studies have estimated that one-fourth of the world’s population uses social media. This means that almost 2 billion people are posting, pinning, tweeting, vining and instagraming. More than ever, brands have to be on their toes staying up-to-date with the latest developments and strategically investing resources into the trends that are likely to stick around. Read the full post.
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8. Facebook now drives 25% of all Internet traffic. (Source)
Facebook, the overwhelming leader in social referral traffic, surged during the fourth quarter of 2014, and now drives nearly 25% of the web’s traffic, according to a report released today by social management firm Shareaholic. Read the full post.
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9. Facebook posts earn 340% more shares than each of the other four major social networks. (Source)
What are your digital marketing goals for the months ahead?
If you’re looking to increase your content’s social shares (as so many of us are), we’ve got some amazing new research to share on how to create an ideal outreach strategy for your industry. Read the full post.
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10. Every 60 seconds on Facebook, 510 comments are posts, 293,000 statuses are updated and 136,000 photos are uploaded. (Source)
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. Read the full post.
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What role does social media play in your marketing strategy? What sites do you focus your attention on, and what are your results? Do you think that social media will continue to play a critical role in branding and marketing?
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