Effective list building requires a strategic approach. In addition to creating a top-level opt-in, you want the actual sign-up process to be practically perfect. Each new subscriber is a potential new customer, which means sales and profits. Let’s take a look at the most common list building mistakes.
1. Out of Date Opt-In
Your opt-in is the trigger. It’s what motivates your readers or visitors to become subscribers. If your opt-in is older than a year or two, then it’s time to update it. Make sure it looks fresh and contains up to date and relevant information. Keep in mind that each opt-in update is an opportunity to promote as well. Share the good news on your blog, on social media, and with your current email subscribers.
2. Disconnected Opt-In
This list building mistake happens often when people buy an opt-in and try to make it fit their niche. That doesn’t mean you can’t buy PLR products. However, when you buy them, make sure you take the time to make sure they are customized to fit your audience and your niche. The information in your opt-in has to appeal directly to your audience and prospects. It has to fit the products and services that you offer.
3. Lack of a Prominent Sign-Up Form for Your List Building
Don’t hide your sign up form. Try different locations on your website or blog. The upper right-hand corner often works well on a landing page. You can also add a sign-up form at the end of each blog post.
4. No Marketing Plan for Your Opt-In
It doesn’t make sense to go through the effort of creating an opt-in and follow-up emails without promoting the offer. Leverage your other marketing tactics to create awareness for your opt-in offer and build your list.
5. You’re Asking for Too Much
There’s really only one piece of information that you need from your subscribers… their email. If you personalize your messages from time to time, then a first name can come in handy too. Don’t ask for anything more. Asking for too much can drive potential subscribers away.
6. Your Opt-In Button Says “Subscribe”
The word “subscribe” can frighten people. It makes them feel like they’re committing to something. Try “Sign me up” or “Download now” instead.
Finally, there are a few smaller list building mistakes that people make. They include but aren’t’ limited to:
- – Linking to the opt-in page rather than embedding it on your site. Each click is a decision. You don’t want your prospect to have to make too many decisions. They might decide to click away.
- – You haven’t branded/customized your opt-in page. Leverage every opportunity to brand your marketing content.
- – You don’t follow up immediately. Once you have their permission to email them do so right way. Say thank you. Tell them how they can stay connected and what they have to look forward to.
Email marketing is a powerful tactic. The more qualified prospects you have on your list, the better your results. Make sure you’re approaching list building in the most effective way.
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