USP – How to Find it? (Stand Out and Deliver: Your Captive Audience is Waiting Part 2)
USP, what is it? We first talked about Unique Selling Proposition or USP a few months back. You can read that first before delving into part 2 below… Finding your USP or unique selling position and the value you add to your customers might come easy for you or you might need some help. There…
Unique Selling Proposition – Why You Need One? (Part 1)
In business, especially a new business start-up, you don’t have the money or time to waste on developing an expensive marketing promotion. However, you need to capture your prospects’ attention immediately. You need a unique selling proposition (USP); one that captivates your audience. Many new business owners are struggling to find their unique selling position.…
Brand Your Business – What are the Do’s and Don’ts?
One of the most important things you’re going to do as a business owner is to brand your business. Your brand is a way to represent what your audience thinks, says, and feels about your products and/or services. Often, this has to be developed over time and is encompassed in not only the physical representation…
Stand Out from the Competition – How Do You Do That for Your Business?
Since the creation of the internet and social media, hundreds of thousands of businesses have emerged. Of course, you want your business to stand out head and shoulders above the rest. But, how do you achieve that goal? There are several ways to make your business stand apart from the competition. Stand out from the…
Podcasts – How to Make Money from Them? Here are 7 Ways…
Podcasts — how do you make money from it? Many people publish their podcasts for free. That is good for marketing purposes so you can get your name and brand in front of a wider audience. This way, you get to sell more products and services. But there are also a number of ways to…
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