Improve your blog to get the most out of it. Blogging is one of the best ways to attract an audience, engage with prospects, and grow your list. It also helps you tap into a significant number of buying triggers like credibility and trust. However, there is no limit to the number of blogs that you’re competing with. It’s imperative that you embrace an ongoing strategy to improve your blog so that you rise above the noise and become a source that your prospects listen to. Here are 5 proven tactics to help you improve your blog.
#1 Improve Your Blog by Hooking Your Reader with Emotions
Emotions sell, and that concept isn’t limited to copywriting. Embrace it in your blog post content as well.
“Brilliant intellectuals can appreciate content on a purely intellectual basis. For everyone else, there’s urgent news, sex, themselves, gossip and sex. You know when you feel compelled to click on a link? You don’t have time to think about it. Hooks are entirely emotional.”
Read more at: http://mashable.com/2015/07/17/oliver-emberton-blogging-tips/#bxJ.8CecamqV
#2 Know What You’re Doing and Why You’re Doing it. Have a Goal.
Every single blog post that you write or create needs to have a goal that supports your overall marketing and business objectives.
“Your blog needs to have a clear purpose with goals and landmarks set along the way. You must be clear about what your goals are and how you intend to achieve them. Otherwise, you are very unlikely to get there.”
Read more at: http://www.convinceandconvert.com/content-marketing/blogging-tips/
#3 Know Your Audience, Intimately
In order to write, and speak, to your audience you have to know who they are and what they need from you. Personas are the ticket to this skill.
“Before you write a single post, know who you’re writing for. This is more than the generic ‘people who like social media.’ Get specific and laser targeted. Give your persona a name.”
Read more at: http://sproutsocial.com/insights/blogging-tips/
#4 Invest in Shelf Life
Short, timely posts have their place. So too do long posts with evergreen information. Don’t forget about this type of content.
“A well-written blog can realistically hang around for years and still produce results. While there is certainly a time for writing time-sensitive content regarding current issues, it’s a much more valuable long-term strategy to write content that can remain effective for a long period of time.”
Read more at: http://smallbiztrends.com/2015/03/guest-blogging-tips.html
#5 Guest Blog and Syndicate Your Content
Don’t stop at blogging for yourself and your site. Get your information and brand out there in front of potential prospects in a variety of ways.
“Syndicate… share your content via all social channels always including Twitter, Facebook, Google+ and LinkedIn, which also makes it easy for others to share. And don’t be afraid to do it more than once periodically sharing old posts via your social channels, especially those that were well received. Also let others freely repost your content with a link back to the original post.”
Read more at: http://www.huffingtonpost.com/ted-rubin/my-three-favorite-bloggin_b_7812802.html
Once you’ve embraced these five tactics, keep working. Add new tactics, leverage analytics and continue the process of systematically improving your blog. It’s worth the time, energy, and effort.
