Content marketing is the foundation of any marketing strategy. Content is what drives traffic, builds relationships, converts prospects to leads and leads to customers. However, many companies find that while it is their foundation and gets the majority of their budget, it also doesn’t necessarily produce the results they’d like.
Why?
Well, there are many reasons. They include, but aren’t limited to, an incomplete content marketing strategy, a failure to follow through, ineffective metrics, and a misunderstanding of what your audience wants, needs, and responds to. All of these factors can all impact the return on investment.
The following tweetable statistics walk you through the path of effective content marketing. They explore the reasons why it’s important, what results companies are experiencing, and how to improve those results.
Content Marketing Strategy:
1. 76% of B2C marketers use content marketing, yet 37% say their strategy is effective. (Content Marketing Institute)
2. 70% of marketers lack a consistent content strategy. (Altimeter)
3. 72% of marketers have a content strategy in place. (LinkedIn Technology Marketing Community)
Content Effectiveness and Return on Investment:
4. B2C marketers use infographics more than any other content strategy. 62% report using infographics, and 63% from this group said they were effective.(Content Marketing Institute)
5. What makes content effective? Audience Relevance (58%); Engaging and Compelling Storytelling (57%); Triggers a Response/Action (54%).(LinkedIn Technology Marketing Community)
6. Over one-third of large companies report that their video content budget is increasing. (DemandMetric)
7. Original Visual Assets (73%), Original Videos (72%), Original Written Content (69%), top the list of future content activities. (Social Media Examiner)
8. 68% of content marketers back original content over licensed content. (Contently)
Content Metrics and Analytics:
9. Most tracked content metrics? Views (55%); Leads (48%); Downloads (41%); Conversion Rate (40%). (MarketingSherpa)
10. Inbound marketers who measure ROI are more than 12x more likely to generate a greater year-over-year return. (HubSpot)
Content marketing is about blending consistent content with fresh and valuable content that you can use to build a brand, reach a wide audience, and grow your business. With a solid strategy and a commitment to tracking and measuring results, anyone can enjoy better results.
