Here are video marketing tweets you should consider. Video marketing has been on the rise for the past two years, and it shows no signs of slowing down. It produces a higher return on investment. Moreover, video engages more people and is shared more often on social media. It has also proven time and time again that it converts better than other types of content. Here are some important video marketing tweets:
Video Marketing Tweets 1: Conversions Matter in Video Marketing
When it comes to conversions, you can’t do better than a great video. Video marketing research firms have studied video and the results are in. It outperforms other content. Here are the said results:
- More than 70% of marketers say that video produces conversions better than any other type of content. (http://www.vidyard.com/blog/b2b-video-marketing-metrics-research-report/)
- Animoto survey showed that 73% of U.S. adults are more likely to make a purchase after watching an online video explaining a product or service. (https://animoto.com/blog/business/small-business-video-infographic/)
- 71% of marketers say conversion rates from video outperform their other marketing content. (http://marketingland.com/study-69-marketers-plan-increase-investment-video-content-97652)
- Consumers are 64% more likely to buy a product after watching a video about it. (http://www.inc.com/bubba-page/6-reasons-to-use-video-marketing.html)
Video Marketing Tweets 2: Engagement, Branding, and Relationship Building
It’s true that video is a unique type of content, and unlike print content, video allows you to use your personality, your facial expressions, and even your voice to help engage your audience. It can be a powerful relationship builder. Remember, we buy from people we like and trust. Video gives you the ability to tell a story in a more effective way than any other medium.
- Audiences are 10x more likely to engage with videos than blogs or social content. (https://www.vidyard.com/blog/5-reasons-video-must-2016-marketing-budget/)
- One of the most important keys to making a video people actually want to watch is telling a compelling story. (http://www.entrepreneur.com/article/245823)
Video Marketing Tweets 3: It’s the Chosen Medium
Would you rather watch a video on your smartphone, or read a blog post? If you’re like the vast majority of people, you’d rather watch a video. Your audience likely has the same preference. Internet traffic, particularly from mobile devices, prefers video. It’s the chosen medium, and therefore has the potential to truly grow your business.
- Cisco predicts consumer internet video traffic will surpass 80% by 2019, with consumer video on demand traffic doubling by 2019. (http://www.adweek.com/socialtimes/the-future-of-content-marketing-is-online-video/626021)
- 64% of content marketing budgets are moving towards video content. (http://www.forbes.com/sites/johnrampton/2015/04/17/how-video-marketing-is-changing-online/2/#536370153440)
- 52% of marketers say video delivers better ROI than any other type of content. (https://www.vidyard.com/blog/5-reasons-video-must-2016-marketing-budget/)
- 92% of B2B companies plan to use video in marketing in 2016. (https://www.vidyard.com/blog/5-reasons-video-must-2016-marketing-budget/)
Whether you’re marketing to individuals or business, video works. So, take a look at your current content marketing plan. Do you include video in your strategy? Then maybe it’s time to add video to your marketing plan, or to increase your use of this productive, and profitable, content marketing tool. Make use of the mentioned video marketing tweets.
