Video content marketing is now the way to go. Video is one of the most often viewed and shared forms of content online. You’ll even see video clips pulled from social media and integrated into your television morning news reports. Video has become a part of our lives as consumers and professionals. That makes it an exceptional opportunity for marketing purposes. It’s a unique form of content that connects with your viewers and prospects in a powerful way. Video content marketing performs well on social media, on search engines, and when it’s used directly on a company website.
The following tweetable statistics is all about video content marketing. It helps support the argument that video must be part of a successful content marketing strategy:
Video Content Marketing Tweetables
1. 52% of global marketing professionals say video is the type of content with best ROI. (vioskvideo) (Tweet this stat)
2. 80% of your online visitors will watch a video, while only 20% will actually read content. (B2Community) (Tweet this stat)
3. Including video in an email leads to a 200-300% increase in click-through rate. (percipiencell) (Tweet this stat)
4. Including video on a landing page can increase conversion by 80%. (unbounce) (Tweet this stat)
5. The average user spends over 16 minutes watching online video ads every month. (ComScore)(Tweet this stat)
6. 46% of users take some sort of action after viewing a video ad. (Online Publishers Association) (Tweet this stat)
7. Including a video on your homepage can increase conversion rates by 20% or more. (unbounce) (Tweet this stat)
8. Mobile video ads that include social media buttons drive 36% higher engagement. (Rhythm NewMedia) (Tweet this stat)
9. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video. (SeoMoz) (Tweet this stat)
10. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blogging. (SMExaminer) (Tweet this stat)
What to Do?
Do you now want to do video content marketing? Ready to add video to your content marketing? Encouraged to embed it on your sales pages, landing pages, in your emails and on social media? Give it a try. Integrate more video into your marketing, then test and track the results. You may be surprised how effective it can be.
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