Video content can become an integral part of your content marketing strategy.Did you know that video is shared more often than any other type of content? As a marketer who knows that content is the foundation of your business, indeed, video can become an integral part of your content marketing strategy. It’s a great way to connect with your audience, build your brand, and get conversions. However, just posting a video isn’t enough. There’s a lot of competition. The following video content marketing dos and don’ts will help you get started off the right way.
1. Do Brand Your Video Content
Too many business owners create video after video without actually branding them. How will new viewers and prospects know the video is from you? Add a logo to the bottom right hand or left hand corner. Add your logo to the beginning and the end. Brand any images that you use in the video and embrace your brand’s voice and style in the video. Make sure they know the video belongs to your business.
2. Don’t Be Long-winded
The average video content is less than two minutes long. The general rule of thumb is to keep it to less than three. Most people just won’t watch a long video. If they see that it’s a 15 minute video, for example they may never even start watching it. And many of those who do start watching it won’t finish. However, it’s also important to consider your audience and the information that you’re presenting. If you believe that a long video is the only way to do the topic justice, give it a try and pay careful attention to clicks and views.
3. Do Embrace Consistency
It’s generally a mistake to be a “one and done” type of video marketer. With each new video that you create and publish, you’ll gain new viewers. Your audience will grow, and your brand and sales will grow along with it. If you only publish one video, you never really give the channel, or your audience, the ability to be successful.
4. Don’t Cut Corners
A poorly created video just makes you look unprofessional. It doesn’t help your business. Make sure the video quality is good. Make sure the lighting and sound are top quality. And invest in the time it takes to properly edit your video.
5. Do Include a Call to Action
Have a goal for your video. Know what you want to achieve. Tell your story and share your content. Then, before viewers click away, give them something to do. Include a call to action that helps you achieve your goal. If you want to sell a product, then direct them to your sales page. Give them a coupon code as added motivation.
Video marketing can become one of the most powerful formats in your content marketing strategy. Approach it like you would any other type of content. Plan it, set goals for your content, put your best effort forward and measure your results.
