Email Marketing – 15 Tweetable Statistics Proving It is Powerful and Essential for Your Business

Email marketing proves that it is a marketing tactic that must be at the foundation of your marketing strategy. This is because every year, marketing analysts, researchers, consultants and experts issue the results of their studies which proves this claim.

From the return on investment to the cost of email marketing and how it compares to other marketing channels and tactics, we have you covered.

Email Marketing Tweetables

These tweetable stats also demonstrate how important personalization, automation, and segmentation can be to strengthen and optimize an email marketing campaign.

1. Email yields an estimated 4,300% ROI. (Copyblogger) (Tweet this stat)
2. Every dollar spent on email marketing offers a return of $44. (ExactTarget) (Tweet this stat)
3. A nurtured lead increases sales 20% more than a cold lead. (Entrepreneur) (Tweet this stat)
4. Email costs 33% less than other lead-generating mechanisms and generates 50% more sales. (Hubspot) (Tweet this stat)
5. Small-business owners who automate email marketing believe it’s worth $273 an hour. (Constant Contact) (Tweet this stat)
6. Email marketing works 40 times better at getting customers than Facebook and Twitter. (McKinsey) (Tweet this stat)
7. Compared to social media, email offers 17% higher conversion. (McKinsey) (Tweet this stat)
8. 95% of people who sign up for a newsletter from a recognized brand consider the email useful. (SalesForce) (Tweet this stat)
9. Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. (Experian) (Tweet this stat)
10. Personalized email messages improve click-through rates by an average of 14%, and improve conversions by 10%. (Aberdeen) (Tweet this stat)
11. Segmented and targeted emails generate 58% of all revenue. (DMA) (Tweet this stat)
12. Marketers have noted a 760% increase in revenue from segmented campaigns. (Campaign Monitor) (Tweet this stat)
13. 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa) (Tweet this stat)
14. Email marketing has an ROI of 3800%. (DMA) (Tweet this stat)
15. 50 characters is the rule of thumb when it comes to email subject line length. (OutboundEngine) (Tweet this stat)

What to do?

Which of these tweets surprised you? Did any resonate with you and your own marketing tactics and business? Share these tweets and help grow your audience and your credibility.