Create better products — how does one do it? There is a lot of competition, both online and off, for top quality products. Careful planning before you create your product can help. However, it’s also a great idea to remember that there are people in your niche and on your team who can help you. They’re experts at what they do, and you can leverage their knowledge, skills, and experience to create better products.
There are two basic ways that you can leverage the skills of others for better product creation. The first is to tap into their knowledge and make it part of your product. The second is to utilize their skills to help make your product as professional and profitable as possible. Let’s start by looking at how you can tap into the knowledge of experts to help you create a top quality product.
Leveraging the knowledge of others to create better products
The truth is that you don’t have to create your product all by yourself. You can forge partnerships with others to create a product. The key is to find experts that are in a complimentary or supplementary niche. For example, if you’re a personal trainer then you might find experts in sports nutrition, weight loss, and mobility to help you create a well-rounded product. Here are a few ideas to help you get started.
* Interview experts and use their interviews as audio products.
* Transcribe the interviews and polish them for chapters in a book.
* Or transcribe them and include them with the audio to add value.
* Create a panel of experts for a live webinar.
* Record the webinar. Sell the recording along with accompanying materials like eBooks, workbooks, and video content.
* Ask experts in your niche to write a chapter for your book.
* Ask experts in your niche to create a video for your video series or home study course.
Think about it like this, the Chicken Soup for the Soul books are written by other people. The “Authors” of the book Jack Canfield, Mark Victor Hansen don’t contribute to the contents of the book. They have, however, made millions from the series. You can use this type of concept to add content and value to your product. You can also leverage the knowledge of others to create your product.
Leverage the skills of others to create better products
The other way that you can leverage experts to create a better information product is to hire people who have experience creating top quality products. These are people you’ll add to your team. You can…
* Hire a ghostwriter to create your content.
* Hire an editor to polish your content.
* Hire a video creation expert to help you create professional quality videos.
* Dictate your content and hire a transcriptionist to create print content from the audio.
* Hire an expert book formatter to help you create a top quality book for distribution through Amazon, Barnes & Noble, iBooks and Smashwords.
* Hire a graphic designer to help you create a professional quality cover.
The bottom line is that you don’t have to be the sole contributor to your product. You can and should leverage the skills and knowledge of others to help you create better products – the most professional and best product possible. Wow your audience with a great product and build a reputation for quality.
