Content monetization is something that just emerged in the recent years. The Internet has changed the way we learn and seek information. Twenty years ago if you wanted to know the answer to someone, you headed to the library and pulled a dusty encyclopedia off of the shelves. Even then, there were many instances where you just couldn’t find the answer.
Today, you can find thousands of posts, pages, and conversations online that can help you solve your problem. Unfortunately, all of this information can lead to confusion. That’s why, when you find a quality source of information you’re more likely to stick with them.
As a business owner, you have the opportunity to be that quality source of information and to educate your audience. You become a trusted and reliable source. Your readers are more willing to click on the links within your content, making content easy to monetize. This is particularly true for live events, which are their own unique form of content. They’re simple to monetize because they embrace a variety of benefits.
Different Formats for Content Monetization
One of the features that makes content so easy to monetize is that there are dozens of different formats you can create. Your audience never gets bored and they can make use of their preferred type of content. For example, you can monetize a list of top products by becoming an affiliate for some of those products. You can monetize a “how to” article by linking to a follow-up product or service that you provide. The variety of formats provides you with a number of options.
Woven Throughout or Wrapped Up In a Nice Summary
There are different approaches you can use when adding monetization to your content. The two basic approaches are to weave calls to action and/or links within the body of your content, or to add them in a call to action at the end of your piece. Whether you’re using video, an infographic, or a blog post, trying different approaches can help you keep your audience engaged and clicking on your links.
Easy and Relatively Inexpensive To Create
Another benefit of content and using it to make money is the fact that content in and of itself is relatively affordable. You can sit down today and write a handful of email messages, add links to monetize them and add them to your autoresponder. Or you can hire a writer to take care of the process. Regardless, the return on investment for content monetization is usually quite high.
Content is easy to monetize because your audience seeks it, it’s easy to create and you can use a variety of formats and approaches. The variety keeps your audience engaged and interested in what you have to say and offer. As you sit down to create your content plan for your virtual events and your business, create a monetization strategy too.
