The Power of Webinar Marketing

webinar marketing

Are you wondering if  webinar marketing is an effective marketing tactic for you and your business? When you plan well and approach webinars with a strong strategy, they can be a very effective tactic. Just look at the following tweets below. These tweets and tips will show you just how powerful webinar content and webinar marketing can be. So it would be wise to use them for your business.

  1. Webinars typically get a 25% attendance rate. Determine how many you need and plan ahead. http://blog.hubspot.com/blog/tabid/6307/bid/33540/18-Ways-to-Guarantee-Nobody-Misses-Your-Next-Webinar.aspx
  2. 24% of webinars used polling as a way to directly engage audience members. https://www.marketingtechblog.com/benchmarks-how-well-are-your-webinars-performing/
  3. Over 60% of marketers are using webinars as part of their content marketing programs. http://contentmarketinginstitute.com/2014/10/2015-b2b-content-marketing-research/
  4. Social media is the second most widely used promotional tool for webinars. https://www.readytalk.com/resources/webinar-marketing/infographics/pre-webinar-best-practices#.Vv3B_9UrLnC
  5. 33% of business buyers share webinars and webinar content. http://www.demandgenreport.com/industry-resources/research/3141-2015-content-preferences-survey-buyers-value-content-packages-interactive-content-.html
  6. Webinars have a 66% effectiveness rating with B2B. http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf
  7. It’s best to host your webinars on Tuesday, Wednesday, or Thursday. http://blog.hubspot.com/blog/tabid/6307/bid/33540/18-Ways-to-Guarantee-Nobody-Misses-Your-Next-Webinar.aspx
  8. 35% percent of webinars integrated social media applications, such as Twitter, Facebook and LinkedIn. https://www.marketingtechblog.com/benchmarks-how-well-are-your-webinars-performing/
  9. Only 16% of people who watch webinars prefer to attend them live. https://www.clickz.com/clickz/column/2272468/only-16-percent-of-b2b-consumers-prefer-live-webinars
  10. Type of content used in the past 12 months to research B2B purchasing decisions – Webinars – 75%. http://www.demandgenreport.com/industry-resources/research/3141-2015-content-preferences-survey-buyers-value-content-packages-interactive-content-.html

Have you used webinar marketing to market your business, or your new product, or your new promotion? What were your results? Is webinar marketing in your future content marketing plans? Share your thoughts, and these tweets, and let your fellow marketers know how they can leverage this unique marketing approach.